Clothing brands are following the video game catwalk

Clothing brands are following the video game catwalk

According to Amazon’s CEO, video games are booming and could soon become the most important form of leisure entertainment.

People in this field are very interested, so it is no wonder everyone wants to take advantage of it. Traditional furniture companies are now making gaming products, and car companies are responding to the needs of gamers.

Fashion houses and fashion labels also do not sit idly by as Balenciaga has launched “PS5” clothes more expensive than the console manufactured by Sony, but also clothes for the characters from the popular video game “Fortnite”.

In “Dead by Daylight,” on the other hand, the clothes that the character’s wear are created by artists who are inspired by the fashion world, because gamers want avatars to look good. Online stores in the game allow users to shop for new clothing and cosmetics. It costs $ 9 to buy a row of premium clothes. In fact, the demand for virtual products has grown so high that the creative team holds meetings where only these items are discussed. This explains why the process of creating a new character in “Dead by Daylight” may take up to three months. In the case of The Trickster, a killer inspired by K-pop culture, the look was inspired by the great clothing designers in South Korea.

The video games market has tremendous potential on clothing brands

Since the beginning of Fortnite, the game brands has had clothing created in collaboration with big fashion houses and celebrities. The inspiration for wearing an avatar from “Animal Crossing” was also derived from a T-shirt designed by Mila Sullivan. Additionally, he promoted the brand’s creations under the same successful title, MCM Worldwide. The designer Demna Gvasalia took things even further. He has developed a video game called “Afterworld: The Age of Tomorrow” which includes his collection.

In addition to larger brands, smaller brands are also making their way into the new market. Rockstar, the makers of Grand Theft Auto V, has partnered with Polish clothing company MISBHV to introduce virtual clothes. GTA 5 features the German music group Keinemusik wearing these. The recent year of video games has been very promising. During the pandemic, many people stayed in their homes longer, which caused them to spend more time in virtual worlds. According to market research firm Newzoo, retail sales in the US reached a record high of $ 177.8 billion last year, up 23% from 2019.

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